This is among the most significant ranking factors for SEO on-page because it communicates what your site is about to the search engines. Many new webmasters make the error of letting them let their Content Manage System (such as WordPress) automatically determine the URL.
Search engines have trouble comprehending long, complicated URLs. You must create the URL as simple as possible to ensure that search engines can understand it. Do some keyword research to find the primary keyword inside the URL.
Meta Description Optimization
The meta description is the brief description of your website displayed in the search results underneath your TitleTitle. In the early days of the internet age, it was an important ranking factor in SEO. But, since web admins create each meta-description, the information was too easily manipulated and was not an important ranking factor for long.
Although meta description isn’t considered a ranking factor, it does not mean that it’s not an important optimization element. Internet users have become more sophisticated in recent times. They don’t simply click the first result from the SERPs. They select the one that they believe will meet their requirements.
You may not always be in the top position on SERPs. If you have meta descriptions that are superior to the page at the top, you might still be able to get those clicks!
Internal Link Optimization
When we talk about linking and SEO, we are typical regarding backlinks on other sites. But internal links are an important factor in optimizing your site’s on-page. By incorporating hyperlinks to other pages on your site, you can inform search engines of the most important pages on your site by creating an order. For instance, every web page should be linked back to your homepage. However, you could have other highly prioritized pages like your service page.
The anchor text you choose to use for internal inks may aid in educating search engines about your information (Don’t put keywords in there! Use anchor text that is natural for your readers.). Also, you don’t want to place internal links everywhere on your website. There’s no need for 47 links within an article of 500 words. Link to whatever is natural. If you’re writing a blog about grooming your cat, and you include the importance of quality cat food to enhance coat quality, then you should connect to your blog post on cat food!
Backend Optimization
It is important to note that every SEO ranking factor is designed to assist users. The geniuses at Google realize that their users aren’t only interested in getting great relevant content. People want to see sites react quickly, function on mobile devices, and are easy to navigate. This all falls under the category of optimization on-page but warrants its category since it takes place in the backend of the website where users can’t see it.
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