Graphic design is all about visual communication. Graphic designers use images, words, and graphics to convey information and engage with audiences. Using design elements such as shapes, colors, lines, and textures, graphic designers create a wide range of products, from posters and packaging to logos and animations. Since graphic design is such an essential part of marketing and advertising, graphic designers, also called communication designers, play a vital role in creating visually appealing designs that support a brand’s message and evoke emotion from consumers.
How to Become a Graphic Designer in 5 Steps:
- Learn graphic design principles
- Enroll in a graphic design course
- Learn essential graphic design tools
- Work on your projects to develop your graphic design skills
- Develop a portfolio to showcase your graphic design work
Learn Graphic Design Principles
To become a Graphic Designer, you must first understand design principles. Design is an art that is created through careful planning and the implementation of design theory and principles. Graphic Designers must consider factors such as lines, color, shape, space, texture, typography, scale, dominance, and emphasis when creating a design. All of these elements can influence how an audience reacts to a design.
Enroll In a Graphic Design Course
A graphic design course is a perfect way to learn design basics and build up your skills. You’ll be introduced to key concepts, such as color theory and typography, and learn how to use different design tools and software. With the help of mentors and peers, you’ll be able to grow your network and take your skills to the next level.
Various academic courses are available online that offer more flexibility to fit your schedule and learning preferences. Find one that works best for you.
Learn Key Graphic Design Tools
Graphic Designers use a variety of tools, most commonly graphic design software. Adobe Creative Cloud is the standard for most Graphic Designers, who use Adobe Photoshop, Adobe Illustrator, and InDesign to create the majority of their designs. Many user guides and training resources are widely available. To get started, Adobe’s series of tutorials may be helpful.
Work On Your Projects to Develop Your Graphic Design Skills
After learning about graphic design principles and tools, it’s time to start practicing. Working on your design projects is the best way to improve your skills and master graphic design software. You can create mock ads and logos for real or made-up companies to get started. You can also make a company’s existing designs and try creating a new design — this is good practice for identifying and designing for target audiences. Another option is to volunteer with local nonprofits or brands. Offer your design skills to these organizations so you get more practice and real-world experience.
Develop a Portfolio to Showcase Your Graphic Design Work
As a Graphic Designer, a strong portfolio is essential to showcase your skills and interests to potential employers and clients. Your portfolio can include projects you completed for a course and personal or work projects. When selecting which pieces to include, it is essential to focus on quality over quantity, as your portfolio will be the first impression that potential employers or clients will see.
What Are Different Types of Graphic Designers?
Graphic designers can work in-house for a single company or brand, at an agency with multiple clients, or as freelancers running their businesses.
In-House Graphic Designers
An established brand or company employs in-house Graphic Designers. They have a range of general design skills to suit the various needs of a company. Their tasks vary and include designing new marketing campaigns and compiling annual reports. Depending on the size of the creative department, In-House Graphic Designers may work with a creative team of other designers, or they may be solo designers within a company.
In-house graphic design usually provides a more traditional work environment, with steadier paychecks and a regular work schedule. In-house graphic designers need an in-depth understanding of the company and brand they work for, including the company’s style and audience. Because they work to build the brand, in-house graphic designers think about long-term design ideas and strategies. They continually build and improve upon their previous work.
Agency Graphic Designers
Agency Graphic Designers work with a range of clients on short-term projects. Agency work is fast-paced, and Agency Graphic Designers may be designing for several brands at once.
Typically, an agency will have several Graphic Designers working within it, each with their area of specialization or expertise. Agency Graphic Designers are used to working with colleagues who are highly familiar and skilled in design, so they will be expected to produce excellent work.
Working for an agency can be a great way to learn from other designers and see how they design. This is especially useful for new designers who want to learn from established designers.
Freelance Graphic Designers
As a freelance graphic designer, you’ll be responsible for every aspect of your business, from the design work to managing clients and issuing invoices. You’ll work with a variety of clients on a range of different projects. To be successful, you’ll need to be self-motivated and business-savvy.
There are many benefits to being a freelance graphic designer. One of the enormous benefits is the flexibility it offers. Freelance graphic designers can live and work anywhere they want and create schedules. This means they can be selective about the work they take on, which is essential when starting as a freelance graphic designer. However, building a solid client base is essential to ensure long-term success.
As a freelance graphic designer, you not only need to be skilled in your craft, but you also need to be good at marketing and handling administrative tasks. Always be on the lookout for new clients and opportunities, and be prepared to compete with other designers for projects. Pay can vary greatly depending on the type and amount of work.
How Do I Become a Freelance Graphic Designer?
To become a Freelance Graphic Designer, you will need to be good at marketing yourself and finding clients. You will need strong design skills and an understanding of running a business. Growing your network is also essential.
- Learn and practice graphic design.
To become a graphic designer, you must know about the design field. You can learn this by taking a design course or developing personal projects. Once you have the necessary skills, you can apply them in various settings, such as businesses, advertising agencies, or design firms.
- Brand and market yourself.
Come up with a name for your business, which could be your name. Create a web presence for yourself and build a portfolio that highlights your best work. Make it easy for potential clients to find and contact you.
- Find clients.
As a Graphic Designer, finding your first clients as soon as possible is critical to getting your business off the ground. This will also help build your confidence and momentum. To find clients, you can search freelance job websites or your network. Ask friends, peers, or relatives if they know anyone who requires a Graphic Designer.
- Overdeliver on your first projects.
The first project you complete for a client should be exceptional to make a great impression and increase the chances of being hired again or referred to other contacts.
- Learn the business of design.
As a Freelance Graphic Designer, you are responsible for every aspect of your business. This includes essential tasks like marketing, sending proposals, and writing invoices.
- Accept most incoming work.
When you start your business, you will want to take on as much work as possible to build your client base. Once you have established, you can be more selective about the work you choose.
- Build your network.
As a freelancer, your network of current clients, past clients, potential clients, peers, friends, and family is essential to your business. It would be best if you always were looking for new clients to help ensure a steady work stream. Dedicate weekly time to reach out to clients through cold calling, networking, or marketing activities like SEO or social media advertisements.
- Ask for referrals.
As a freelance graphic designer, word-of-mouth marketing is one of the best ways to gain more clients. After you complete a project and impress a client, ask if they know anyone else who needs graphic design services. Referrals will likely become more organic over time, but including this step in your workflow when you first start can help you build a solid client base.
Is Graphic Design a Growing Field?
Graphic design is growing, but the area of specialization makes a big difference in job prospects. The U.S. Bureau of Labor Statistics reports that there will be an overall decline in graphic design employment through 2029. However, this is primarily based on the declining print industry rather than the graphic design industry. There will be fewer opportunities for Graphic Designers in newspapers, periodicals, and book and directory publishers. On the other hand, digital design is becoming increasingly popular, and the career outlook is much more favorable. Graphic Designers with skills in website design, animation, mobile and application design, and multimedia and virtual design are in high demand. Other fields of design, such as UI and UX design, also report a high growth.
How Do I Start a Career in Graphic Design?
There are a few critical steps to starting a career in graphic design:
- Learn the principles of design.
- Enroll in a graphic design course.
- Practice graphic design tools.
- Work on projects.
- Build your graphic design portfolio.
The first and most crucial step in becoming a graphic designer is to learn about graphic design theory and elements. This can be done through research or by enrolling in a graphic design course. A graphic design course will equip you with the necessary knowledge and give you a chance to work on different projects (a graphic design degree is seldom required for a graphic design job).
You’ll need to be proficient in standard graphic design tools like Photoshop, Illustrator, and InDesign. These are the tools that professional graphic designers use every day, so you must learn how to use them.
To work in the design industry, you’ll need to build up your portfolio first. This can be done by creating personal projects or volunteering to get some practical experience. Employers and potential clients will want to see examples of your work, so make sure your portfolio is strong and appealing.
It is essential to grow your network. Connect with other designers, join design organizations such as AIGA, and reach out to potential mentors or designers you admire. Your network will be a great asset when you are looking for graphic design opportunities.
What Is the Salary for a Graphic Designer?
According to Payscale, the average annual salary for a Graphic Designer is $46,000 in the United States and $44,000 in Canada. For Senior Graphic Designers in the United States, the average goes up to $62,000 a year.
The salaries of designers also vary depending on their areas of specialization. Motion designers earn around $62,000 a year, while a web designer’s salary can range between $45,000 and $53,000. UI and UX designers can earn around $77,000 and $85,000, respectively.
How Do I Become a Graphic Designer With No Experience?
You can become a successful Graphic Designer without any experience by practicing your skills, growing your network, and applying what you’ve learned. Here are a few other tips to get you started:
Intern or volunteer
Internships and volunteer opportunities are great ways to gain practical experience and connect to the graphic design industry. An internship with an agency can give you insight into how these companies function and prepare you for working with a range of clients. You can also offer your design skills to help nonprofits and charities, such as galleries, animal shelters, and community centers. Not only will you give back to the community, but you will also build connections that can help you as you move forward in your graphic design career.
Work on personal projects and build your portfolio.
While applying for jobs or contacting potential clients, try to work on your projects. Personal projects are a great way to practice your skills and create additional material for your portfolio. By building an online portfolio to showcase your best work, you can increase your chances of impressing potential employers or clients.
Contact design agencies
Please introduce yourself to your favorite Designers or agencies and ask for an informational interview to learn more about their work. It’s always a good idea to stay up-to-date with what design agencies are doing and send them samples of your work regularly. They may have a future opening that you’re qualified for, so it’s essential to keep them interested in your work.
Network with other Designers
It’s essential to keep in touch with people you meet in your graphic design program or course and to make new connections by joining design organizations. Your peers may share future opportunities with you, recommend you to their colleagues, or pass along work they do not have the capacity for.
Develop your specialty
While it is essential to have general knowledge of graphic design, having a specialty can help you stand out when applying for jobs. Specialties you can explore include logo design, web design, typography, and animation.
Gain a solid understanding of user experience
User experience (UX) design focuses on the usability and function of products. To enhance your work and make you stand out as a job candidate, learn UX fundamentals. Many Graphic Designers work alongside Web Designers or Developers, and they will appreciate a designer who can create visuals with UX in mind.