10 Best Profitable Freelance Skills in 2022

14 Mins read

1. Social Media Management

Intro and history about Social Media Management.

Social media management (SMM) is handling an organization’s social media presence. That involves creating and publishing content, monitoring and responding to comments and messages, and analyzing results to improve the social media strategy. 

The history of SMM dates back to the early days of social media when companies would create accounts on platforms like MySpace and Facebook and post updates manually. As social media usage grew, companies began to realize the potential of using these platforms to reach a larger audience and invested more time and resources into their social media presence. That led to the development of SMM as a distinct field with its own best practices and tools. 

Today, SMM is an essential part of any company’s marketing strategy. With over 3 billion people using social media worldwide, there is a huge opportunity to connect with potential customers and build brand awareness. However, managing a social media presence can be time-consuming and requires a strategic approach. That’s where social media management comes in. By using SMM, businesses can save time and ensure that their social media efforts are practical and aligned with their overall marketing goals.

Current statistics on Social Media Management.

According to a study conducted by the University of Massachusetts, over 60% of businesses use social media for marketing purposes. This number is up from just over 50% in the previous year. The study also found that most companies use multiple social media platforms, with Facebook, Twitter, and LinkedIn being the most popular.

When it comes to social media management, businesses are most often concerned with creating and curating content (78%), followed by managing their online reputation (76%). Other popular activities include monitoring social media for customer service purposes (74%) and conducting social media analytics (70%).

Overall, the study found that social media management is becoming increasingly crucial for businesses. As more companies enter the social media arena, it will be essential to develop strategies for effectively managing their online presence.

Marketplace competition status on Social Media Management.

The Social Media Management marketplace is highly competitive. Many companies offer similar services, and it can be challenging to stand out from the crowd. It is essential to provide a unique service tailored to the client’s specific needs. Additionally, it is necessary to have a solid online presence and be active on social media platforms.

2. Intro and history of Graphic Design.

Graphic design is the process of visual communication and problem-solving through typography, photography, and iconography. “Graphic design” is sometimes used synonymously with “the field,” which is considered a subset of visual communication and communication design. Graphic designers create and combine symbols, images, and text to form visual representations of ideas and messages. They use typography, color, and layout to create visual compositions. Graphic design is used for many things, such as creating logos and branding, magazines, newspapers, books, advertisements, and product packaging.

The history of graphic design can be traced back to the early days of cave painting and hieroglyphics. Over the millennia, graphic design has become one of the most essential and ubiquitous forms of communication. In the late 19th century, the rise of the printing press and new printing technologies made the graphic design more accessible and affordable. This led to a boom in the popularity of graphic design, with recent publications and advertisements appearing every day.

The 20th century saw the rise of the modernist movement in graphic design, which emphasized simplicity and abstraction. It was followed by the postmodernist movement, which rejected the idea of a single “true” style in favour of a more diverse, eclectic approach. Today, graphic design is more ubiquitous than ever, with designers working in various media to create work that is both functionally and aesthetically pleasing.

Current Market statistics on Graphic Design.

There is no one-size-fits-all answer to this question, as the current market statistics on graphic design can vary depending on the specific industry or market you are looking at. However, some general trends that have been observed in recent years include increasing demand for graphic designers and a corresponding increase in salaries. Additionally, technology in the graphic design industry is becoming increasingly prevalent, with more designers using software such as Adobe Photoshop and Illustrator to create their work.

Marketplace competition status on Graphic Design.

The Graphic Design marketplace is very competitive. There are many talented designers out there vying for attention from clients. To be successful, you need to have a strong portfolio and market yourself effectively.

3. Intro and history of Content Marketing

The main focus of content marketing is to create and distribute valuable, relevant, and consistent content in order to attract and maintain a clearly defined audience. The goal is to generate profitable customer action.

Content marketing aims to attract and retain customers by consistently creating and curating relevant and valuable content to change or enhance consumer behaviour. 

It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning, not renting, media. 

Content marketing can be used to achieve various business objectives, such as building thought leadership, fostering relationships, increasing web traffic, generating leads and converting customers.

A Brief History of Content Marketing

The term “content marketing” was first coined by content marketing pioneer John O’Keefe in a 1978 article for the trade magazine Advertising Age. 

Since then, the concept of content marketing has evolved and taken on many different forms. 

In the early days of content marketing, marketers focused primarily on creating and distributing printed collateral, such as brochures and direct mail pieces, to reach their target audiences. 

As the internet became more prevalent in the late 1990s and early 2000s, marketers began using digital channels, such as website articles and email newsletters to reach their audiences. 

With the rise of social media, content marketing has become even more diverse, with marketers now using platforms such as YouTube, Facebook, and Twitter to reach their audiences. 

Looking to the future, it’s likely that content marketing will continue to evolve and take on new forms as technology advances and new platforms emerge.

Current Market Statistics on Content Marketing

According to Hubspot, 78% of marketers use content marketing, and 60% say it is their most effective SEO strategy. (Hubspot, 2018)

Content marketing is one of the most efficient and effective ways to connect with your audience and promote your product or service. It allows you to share your message in a helpful and informative way, rather than overtly sales-y.

When done right, content marketing can be an incredible asset to your business, helping you to attract new customers and convert more leads.

Content marketing is also an effective way to build thought leadership and establish your brand as an authority in your industry.

According to the Content Marketing Institute, the average content marketing budget is 26% of total marketing budgets, and 62% of marketers are increasing their content marketing budget. (Content Marketing Institute, 2018)

The most effective content marketers have a documented strategy, and they allocate 42% of their total budget to content marketing. (Content Marketing Institute, 2018)

The most popular content marketing tactics are blogging (88%), social media (85%), and email marketing (78%). (Content Marketing Institute, 2018)

The average return on investment for content marketing is 13X. (Content Marketing Institute, 2018)

The top three challenges for content marketers are producing engaging content (71%), producing enough content (70%), and measuring ROI (54%). (Content Marketing Institute, 2018)

Marketplace competition status on Content Marketing.

The Content Marketing marketplace is highly competitive. Many companies are vying for attention, and it can be challenging to stand out from the crowd. However, it is possible to achieve success with a well-executed content marketing strategy.

Intro and history about  Website Development.

The first website was created in August of 1991 by Tim Berners-Lee. Since then, the process of website development has come a long way. Building a website was a complicated and time-consuming process in the early days of the internet. Today, several tools and platforms make it easy for anyone to create a website in minutes.

The process of website development generally involves creating a website design, coding the website, and then deploying the website to a web server. The website design can be made using several tools, such as a WYSIWYG editor, a text editor, or a web development IDE. Once the website design is complete, the website must be coded in HTML, CSS, and JavaScript. After the website is coded, it must be deployed to a web server so that it can be accessed by everyone.

Current Market statistics on Website Development.

There is no definitive answer to this question as it largely depends on the specific industry or market that the website is being developed for. However, some general statistics that could be useful include the following:

  • The average cost of website development can range anywhere from $500 to $5,000, depending on the size and complexity of the site.
  • The average length of time it takes to develop a website is typically between 4-6 weeks.
  • The majority of websites are built using either WordPress or Drupal.

Marketplace competition status on Website Development.

The status of the marketplace for website development is competitive. There are many website development services providers, and they all compete for business. Some of the factors that can affect the competition in this marketplace include the quality of the services, the price of the services, and the provider’s reputation.

Intro and history of App Development.

The first step in creating a new app is to develop a great idea. Once you have an idea for your app, the next step is planning your app development process. This includes figuring out what your app will do, how you will create it, and what platforms you will need to support.

Once you have a plan, the next step is coding your app. This can be a daunting task, but several resources are available to help you. Once your app is complete, the next step is to test it to ensure it works as intended. Finally, you will need to submit your app to the appropriate app store for approval.

App development is a rapidly growing industry with a bright future. There are several reasons for this, but the most important is that apps are a great way to improve users’ lives. Apps can make complex tasks easier, provide instant access to information, and even entertain and educate. With the vast majority of the world now owning a smartphone, the potential market for apps is enormous.

If you have an excellent idea for an app, there has never been a better time to develop it. Your app could be the next big thing with the proper planning and execution.

Current Market statistics on App Development.

There is no one-size-fits-all answer to this question, as the market for app development is constantly changing. However, some current statistics on app development include:

  • The global app economy is expected to reach $6.3 trillion by 2021
  • There are over 2.2 billion active app users
  • The average cost of developing a basic app is between $5,000 and $10,000
  • The average price of creating a complex app is between $50,000 and $1 million
  • The average revenue generated by an app is $1.08 per user per month

Marketplace competition status on App Development.

The App Development marketplace is highly competitive. Many high-quality developers are vying for jobs, and the competition can be fierce. However, the competition also drives innovation and quality in the marketplace. It is essential to stay ahead of the curve and keep your skills and portfolio up-to-date.

Intro and history of Event Planning

Event planning is organizing a festival, ceremony, competition, party, or convention. Event planning includes selecting the venue, arranging transportation, decorating the event space, and providing entertainment. It also involves the management of the event budget and coordination with other event staff.

The history of event planning can be traced back to the early days of human civilization. Ancient cultures held elaborate festivals and ceremonies to mark important occasions. A designated individual or group often organized these events and ensured everything ran smoothly.

As society became more complex, the need for professional event planners emerged. The first known event planning company was founded in 1876 by George Dunton. Today, event planning is a multi-billion dollar industry with a wide range of services available to meet any client’s needs.

Current Market statistics on Event Planning.

The average cost of an event planner is $1,000. The average price of a venue is $2,000. The average cost of food and drink is $3,000. The average cost of entertainment is $4,000.

Marketplace competition status on Event Planning.

The Event Planning marketplace is very competitive. Many event planning companies are all vying for the same clients. It can make it challenging to get new clients and keep existing clients happy. It is essential to always look for new ways to market your event planning business and keep your prices competitive.

Intro and history of Public Speaking

The art of public speaking has a long and storied history, dating back to the Ancient Greeks. The Greek philosopher Aristotle wrote extensively on rhetoric, and his works served as the foundation for much of public speaking education for centuries. Public speaking has been used throughout history to persuade, inspire, and motivate people. In more recent years, public speaking has also been used to entertain and inform audiences.

Today, public speaking is an essential skill for anyone who wants to succeed in the business world. Delivering a clear and concise presentation is often the difference between landing a big client or losing out to the competition. Public speaking is also a valuable tool for anyone who wants to make a difference. Whether you’re delivering a speech at a rally or testifying before a government panel, your words can impact the people you’re speaking to.

If you’re interested in becoming a better public speaker, plenty of resources are available to help you. Books, online courses, and even Toastmasters clubs can help you hone your skills. The most important thing is to practice, so don’t be afraid to get out there and start speaking!

Current Market Statistics on Public Speaking.

Public speaking is one of the most popular forms of communication, with 73% of Americans polled in a recent study saying they are either “somewhat” or “very” interested in improving their public speaking skills. The same study found that public speaking is the number one fear in America, with 64% of respondents saying they are “afraid” or “very afraid” of public speaking.

Marketplace competition status on Public Speaking.

The marketplace for public speaking is highly competitive. There are a limited number of speaking opportunities available, and many people vying for those opportunities. To be successful in this marketplace, you need to stand out from the crowd and offer something unique that others cannot.

Intro and history of Business Consulting.

Business Consulting is the practice of helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of improvement plans. Administrative issues may arise from various causes, including poor communication, inadequate or inefficient processes, or a lack of adequate resources. Business Consulting also involves the identification of new business opportunities and the development of strategies to take advantage of them.

The history of Business Consulting can be traced back to the early days of the Industrial Revolution in the 19th century. The first Business Consultants was hired by businesses to help them improve their efficiency and productivity. Since then, the role of Business Consultants has evolved and expanded to include a wide variety of services, including strategic planning, marketing, human resources, and financial management.

Today, Business Consulting is a multibillion-dollar industry with a global reach. Business Consultants are employed in various sectors, including manufacturing, healthcare, financial services, and technology. In recent years, the demand for Business Consulting services has grown significantly due to the increasing complexity of businesses and the globalization of the economy.

Current Market Statistics on Business Consulting.

The business consulting industry is expected to grow by 4.8% in the next year. This industry is composed of firms that provide advice and guidance to businesses to help them improve their operations. The top five firms in this industry are McKinsey & Company, The Boston Consulting Group, Bain & Company, Booz Allen Hamilton, and Deloitte.

Marketplace competition status on Business Consulting.

There is a lot of competition in the marketplace for business consulting services. Many companies are vying for a limited number of clients, and they are all trying to offer the best possible service. This can make it difficult for new businesses to get started, but it also means that there is room for innovation and creativity. The key is to find a niche that you can focus on and offer a unique service that your competitors cannot match.

Intro and history of Time Management

Time management is the process of planning and controlling how much time you spend on specific activities. Having good time management skills enables you to work smarter, not harder, to get more done in less time.

Time management is a skill that you can learn. Once you have mastered the basics of time management, you will be able to use your time more effectively and achieve your goals.

The history of time management can be traced back to the early 1900s when Frederick Winslow Taylor wrote about the need for workers to be more productive. Taylor’s theories about time management were later developed by other thinkers, including Henri Fayol and Frank Gilbreth. In the 1950s, time management became a more formalized field with the development of time management systems like the PERT and CPM.

Since then, time management has become an essential part of many people’s lives. There are now several different time management techniques that you can use to help you make the most of your time.

Current Market Statistics on Time Management.

According to the Bureau of Labor Statistics, the average American worker spends 8.8 hours on the job each day. An average of 2.6 hours are spent on leisure activities, including watching television, talking on the phone, and surfing the internet. That leaves 6.2 hours for productive work. However, a study by the American Management Association found that the average worker is only effective for 3.6 hours each day. That means that nearly half of the workday is wasted on non-productive activities.

The study also found that workers spend an average of 1.8 hours on personal phone calls, 1.7 hours socializing with co-workers, and 1.4 hours surfing the internet for personal reasons. That leaves very little time for actual work.

These statistics show that time management is a significant issue for American workers. If workers could learn to better manage their time, they could be much more productive and efficient on the job.

Intro and history of Leadership

Leadership has been defined in many ways, but at its core, leadership is the ability to influence others to achieve a common goal. Leaders can be found in all walks of life and organizations, from businesses to government agencies to nonprofits.

The history of leadership is long and varied, with examples of great leaders dating back to ancient times. The administration has been studied and written about extensively in more recent history, with different theories and approaches emerging.

Despite all the different definitions and theories of leadership, there are some commonalities that all great leaders share. These include a clear vision, inspiring and motivating others, strong communication skills, and a commitment to continuous learning.

If you’re interested in learning more about leadership, many excellent resources are available. There are also many leadership development programs that can help you hone your skills. Whatever your interest in leadership, there is something out there for you.

Current Market Statistics on Leadership Development

Leadership development is a process that helps individuals grow and improve their ability to lead. There are many different ways to develop leadership skills, but some standard methods include training programs, mentorship, and experience.

The demand for leadership development programs has grown significantly in recent years. This is due to the increasing complexity of organizations and the need for leaders who can navigate these challenges effectively.

There are many different leadership development programs available, but some of the most popular include executive coaching, team building, and conflict management.

The cost of leadership development programs can vary widely, but many organizations are willing to invest in these programs because of the potential return on investment.

Organizations that offer leadership development programs often see an increase in employee productivity, engagement, and retention. Additionally, these programs can help leaders build the skills they need to succeed in today’s ever-changing business environment.

Marketplace competition status on  Leadership Development

There are many different leadership development programs available, each with its own advantages and disadvantages. It can be challenging to determine the best program for your needs, but there are a few ways to compare programs and find the best one for you.

One way to compare leadership development programs is to look at their costs. Some programs may be more expensive than others, but this is not always an indication of quality. In fact, some of the most costly programs may not be the best for your needs. It is essential to look at the program’s cost and compare it to the benefits that you will receive.

Another way to compare leadership development programs is to look at their curriculum. Some programs may offer more comprehensive training than others. If you are looking for a program that will provide you with the most comprehensive training, you should look for a program that offers a variety of courses.

Finally, you should also look at the program’s location. Some programs may be offered in different parts of the country, while others may only be provided in one area. If you are looking for a program offered in your area, you should look for a program offered in a convenient city.

When looking for a leadership development program, it is essential to compare these factors. By doing so, you will be able to find the best program for your needs.


As the world increasingly moves towards a gig economy, there is no doubt that freelance skills will be in high demand in the years to come. The 10 best freelance skills in 2022 are likely to include:

  1. Social media marketing
  2. Graphic Design.
  3. Content Marketing
  4. Website Development.
  5. App Development.
  6. Event Planning
  7. Public Speaking
  8. Business Consulting.
  9. Time Management
  10. Leadership

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About author
I am a freelance writer and editor from Upwork. I have over 5+ years of experience in the publishing industry and have written for both local and international publications. I am a versatile writer with a keen eye for detail, and my areas of expertise include travel, food, and lifestyle. In addition to writing, I also have experience in copywriting, proofreading, and fact-checking. I am a reliable and hardworking freelancer, and I am confident that I can deliver high-quality work to my clients.
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